As business boomed, in 1894 they formed The United States Playing Card Company (USPCC) as a separate business. Riding on the wave of their success with their Bicycle decks, in 1891 Russell, Morgan & Co changed their name to the United States Printing Company. At the time, high wheeled bicycles were the fashion, and that is what accounts for the name - the company was capitalizing on the popularity of the new bicycle trend. The famous Bicycle brand playing cards were first produced in 1885, and over time this has become USPCC's signature brand. They began printing playing cards in 1881, with four brands: Tigers, Sportsman's, Army and Navy, and Congress. The company started as a printing business in 1867 under the name Russell, Morgan & Co. They have been in business for over a century, and are one of the world's biggest producers of playing cards - certainly the largest in the USA. Today they are a massive producer of playing cards, and according to one source, if placed end to end, the Bicycle cards made in a single year would wrap the earth 7.5 times!

Is it really worth spending the extra money to get something with the Bicycle brand, and are they really better? And what about a custom deck of playing cards - is the name Bicycle on the cover any indication or guarantee of quality?Īs it turns out, Bicycle is just one of the brands used by The United States Playing Card Company (USPCC), which prints the cards. But they tend to cost a little more than a cheap deck at the corner shop or department store. It is a very recognizable and familiar brand. A common question from many people new to the world of custom playing cards is about the Bicycle® brand of playing cards.

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